How do you persuade resistant business stakeholders to consider UX redesign? Show 'em the numbers!
Stakeholders might think they are Web designers, but, of course, we know otherwise. Inelegant page designs, strange navigation schemes, meaningless displays of data—they are all the product of stakeholder design. I see it with my own eyes. I am working with it all now. For phase one of a current project, I lost the UX battle. We are relaunching with poor design.
But I have won the war! I showed the stakeholders the fallout numbers, page by page, for the website they designed. There's a terrible enrollment rate. Users don't even click the Enroll button. And I convinced them that, with proper information architecture and usability, we could improve the numbers. They agreed, for phase two of the project, we would redesign and do two rounds of usability testing.
I look forward to a victory for UX and metrics!
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