In Content Strategy for the Web, Kristina Halvorson puts into writing many of my own long-held beliefs and methods. Here's another passage that makes her a girl after my own heart:
"Information architecture and content strategy are really two sides of the same coin. To design successful content-driven user experiences, one role simply cannot succeed without the other.
"Responsibilities do overlap. In fact, on small Web projects, one person can play both roles. However, regardless of project size, it's usually most effective if a separate IA and content strategist work side-by-side.
"Web professionals love to argue about which role owns what, where and when different roles should have decision-making authority, and so on. This kind of discussion makes me crazy. Arguing over who owns what is a waste of time. Decide what's necessary, agree who will drive the effort, and get the work done.
"No matter what, just make sure someone owns the content. While structure, taxonomy (content categorization), and nomenclature (menu labels) are critical to designing a successful website, without clear direction around the 'meat' of the site—the content that will exist in every nook and cranny—these solutions will fall short, every time."
0 comments:
Post a Comment