The Eye That Blinks

Why do eyes blink? One reason is to refocus and take a closer look. A blog about information architecture, by Elizabeth Fagan Adelman, owner, EFA Consulting.

Thursday, April 1, 2010

The Rule of Goals

"All Web interactions begin with goals. Each user visits a site in order to do something—even 'just browsing' has user goals behind it."

From The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, by Steve Mulder with Ziv Yaar
Posted by Elizabeth Fagan Adelman at 8:31 AM
Labels: books, information architecture, user research

No comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

Labels

apple books content development content strategy design patterns digital media enterprise experience architect information architecture interaction design iPad iPhone marketing metrics mobile applications prototyping social media usability user research web analytics

About Me

Elizabeth Fagan Adelman
View my complete profile

Blog Archive

  • ▼  2010 (19)
    • ►  December (2)
    • ▼  April (11)
      • For the Bookshelf: Prototyping
      • For the Bookshelf: User Research
      • So Far, My Hero
      • Where Were You When I Needed You?
      • For the Bookshelf: Web Analytics
      • For the Bookshelf: Design Patterns
      • For the Bookshelf: Enterprise IA
      • For the Bookshelf: Mobile Apps
      • Apple iPad Hits the Market
      • The Rule of Goals
      • Marketing vs. Usability
    • ►  March (6)
Picture Window theme. Powered by Blogger.