Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, by Avinash Kaushik
Five out of five stars on Amazon.com. "Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business, by Eric Peterson
Four and one-half stars out of five on Amazon.com. "What I especially like is the way each approach to analytics is thoroughly examined, and the strengths and weaknesses objectively discussed. Some books are dogmatic in their approach, locking the reader into the author's view of analytics. This one differs by giving readers enough information with examples, clearly articulated factors, and other identified best practices to accept compromise solutions based on budget, level of in-house expertise and other considerations."
No comments:
Post a Comment