Welcome to The Eye That Blinks

Welcome to The Eye That Blinks, a blog about information architecture, content strategy, and the land where the two mingle.

Why does the eye blink? Because it needs to constantly focus and refocus, look and look again, consider and reconsider. It's the process that creates and recreates, refining ideas and possibilities for the best possible solutions.

Information architecture and content strategy are closely aligned. Don't believe me? Then blink, and consider that the Illinois Institute of Technology's Master of Science in Information Architecture "enhances a technical communication core" and offers specialization in technical communication.

Blink again, and look hard at the first word in the term "information architecture." It doesn't say "cool graphics architecture." It doesn't even say "marketing jargon architecture." The word "information" implies meaning, meaning that comes from, well, words.

It always used to get my goat when people said, "Oh, no one reads on the Web." What is it, exactly, that they do, then (aside from watch video, look at images, and listen to music)? Some of us spend most of our waking hours on the Internet...reading (and writing) words.

This blog is about information strategy and content architecture. Made you blink.